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  4 Things SMS Marketers Need to Consider Before Launching a Campaign

Making use of SMS for marketing purposes is hardly a new strategy, but it’s still a very effective way to reach out to customers. With some creativity, you can make sure that your messages stand out from the competition and encourage your customers to take more of an interest in your brand. In a day and age where the vast majority of people are connected by mobile, you can be sure that your messages are going to reach their intended audience. SMS marketing can be a very cost-effective method of communicating with your existing and potential customers and has a high response rate compared to many other marketing mediums. Before you start your first SMS marketing campaign, here are a few key strategies to keep in mind.

Find the Right Text Message Provider:

There are various companies out there offering SMS services, so it’s a good idea to take some time to do your research and find a solution that is well-suited to your needs and within your budget. Choosing the right software for SMS marketing isn’t a decision to be taken lightly since the provider you opt for can make or break your campaigns. It’s a wise idea to take advantage of any free trials offered by the SMS company designed to allow you to try their services out before committing to a purchase and don’t be afraid to shop around to find the best deal for you.

Cleanse Your Customer Data:

Before you start putting your business SMS campaign together, it’s important to cleanse your customer data and make sure that it is in good condition. This will not only make it easier to put together segmented marketing lists but also ensure that you are not sending irrelevant and annoying messages to people due to a wrong phone number or name. Cleansing your data allows you to ensure that you’re targeting the best leads who are more likely to respond to your messages positively.

Create a Landing Page:

A strong call-to-action is an important component of any good marketing SMS, so before putting your campaign together, create a landing page that offers more specific information. This will make it easier for you to send messages that get the point across while remaining within the limit of 160 characters and encouraging recipients to click through and found out more. Provide links to social profiles and other key areas of your online presence such as a blog on the landing page to ensure that visitors have as much access as possible to information on your brand.

Segment and Personalize:

Finally, for your SMS marketing to have the right effect, it’s important to understand that it is highly personal. Segmenting your customer lists by a range of factors such as demographics, interests and past consumer behavior allows you to send highly personalized and relevant messages that are likely to get more attention. Allowing your recipients to reply can help you learn more about your customers and encourage further engagement.

Today, SMS marketing can be an effective way to reach out to and grab the interest of your potential and existing customers when done right.


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